About Us

Founded in 2010, EatStreet is one of the largest independent online and mobile food ordering and delivery services in the U.S., based in Madison, Wisconsin. Today, EatStreet serves over 250 cities, connecting customers to more than 15,000 restaurants. To hungry diners across the country, EatStreet is the smartest shortcut from hungry to happy.

Its co-founders, CEO Matt Howard and CTO Alex Wyler, are active in the tech start-up community in the Midwest, and were recently named to the prestigious roster of Forbes 30 Under 30 for 2018 in the Consumer Technology category. This marks the first time that Wisconsin tech startup leaders have been recognized by Forbes. The 30 Under 30 includes 600 winners, ranging from top entrepreneurs and innovators to philanthropists and difference-makers.

"It's amazing to be recognized on this list with other young people who are improving and changing the world," said Matt Howard, CEO of EatStreet. "This recognition is a big deal for us, but we hope it goes beyond that by bringing more attention to our Midwest tech community, which is vibrant and full of talent."


316 W. Washington Avenue, Suite 725

Madison, Wisconsin 53703

By the numbers
  • 250+ cities served
  • 15,000+ restaurants
  • 1.7 million active users as of November 8, 2017
  • $38.5 million raised in venture capital
1,000 (150 full-time) employees as of November 8, 2017
Matt Howard, Co-founder & CEO at EatStreet
Matt Howard Co-founder & CEO
Honored as 2018 Forbes 30 Under 30

Born and raised in Wisconsin, Matt has led the business side from the onset, including operations and sales. That originally included a major component of EatStreet's early success: signing local restaurants to the service. He has also spearheaded numerous acquisitions for EatStreet, including delivery startup Zoomer in February of 2017. He graduated from UW-Madison in 2011 with degrees in economics and political science. In 2017, Matt and co-founder Alex Wyler were named to Forbes 30 Under 30 in the Consumer Technology category, making them the first Wisconsin tech startup leaders to be recognized by Forbes.

Alex Wyler, Co-founder & CTO at EatStreet
Alex Wyler Co-founder & CTO
Honored as 2018 Forbes 30 Under 30

Since building the original website with co-founder Eric Martell, Alex's role has continued to increase. He's worn many hats for EatStreet, from customer service, to cashier, to server administrator. He's been tasked with some of the company's biggest challenges, including improving the delivery experience. He graduated from the University of Wisconsin-Madison in 2011 with a degree in computer science/computer engineering and went on to work at Facebook as a software engineer before re-joining EatStreet in 2014. In 2017, Alex and co-founder Matt Howard were named to Forbes 30 Under 30 in the Consumer Technology category, making them the first Wisconsin tech startup leaders to be recognized by Forbes.

Rob McElroy, President at EatStreet
Rob McElroy President

As President, Rob is EatStreet?s heavy-hitting analytics and growth strategy leader. Rob oversees robust teams of data analytics, sales, delivery operations and product. A native of Ireland, Rob graduated from Trinity College Dublin with a BA in Mathematics. He was previously a Data Analyst for several Dublin companies including PaddyPower Betfair and Indentigen, and was also the Head of Business Intelligence at CurrencyFair. He joined the EatStreet team with the acquisition of Philadelphia-based delivery company Zoomer in 2017.

Suz Brewer, Chief Brand Officer at EatStreet
Suz Brewer Chief Brand Officer

After graduating from the University of Oklahoma with a journalism degree, Suz spent the next several years in advertising with Young & Rubicam and Planet Propaganda, working on passion-based brands such as Ford, Target and Jimmy John's. Before joining EatStreet in late 2016, she worked for Duluth Trading Company as a marketing executive, where she grew the company from a catalogue-only marketer to a national retail brand. Her work to rebrand and develop the EatStreet identity has strengthened the brand's mission to be the most fan-focused food ordering brand.

Mike Rome, Chief Marketing Officer at EatStreet
Mike Rome Chief Marketing Officer

Mike uses his extensive marketing abilities to scale EatStreet?s efforts to maximize awareness for new and returning EatStreet customers. Armed to the teeth with experience, Mike has worked all across the startup space ? from early-to-later stage tech companies as well as in-house VC ? he?s helped businesses hone and employ sustainable frameworks for growth. He graduated from the University of Iowa with a degree in Business and is a regular guest lecturer at Northwestern University?s Kellogg School of Management. Mike was previously EatStreet?s VP of Growth, focused on all-things digital marketing and product-related.

Ian Lavey, SVP of Operations at EatStreet
Ian Lavey SVP of Operations

One of EatStreet?s very first employees back in 2011, resident-oldtimer, Ian leads the HR, operations technology, customer support, delivery dispatch, and restaurant partner onboarding teams. Ian, afterall, had a hand in building and upgrading most of the systems and disciplines at the company. The Nekoosa, WI native led the integration of Salesforce to streamline sales, support and operational successes. Ian graduated with a degree in Economics from the University of Wisconsin-Madison.

David Balderston, SVP of Growth at EatStreet
David Balderston SVP of Growth

Since EatStreet?s acquisition of Philadelphia-based delivery company Zoomer in 2017, David has led the integration and expansion of delivery operations including driver recruitment, driver management, and delivery technology. Additionally, David contributes to growth strategy, budget management, and oversees EatStreet?s inside sales team. David graduated from Franklin & Marshall College with a BA in Business and is a loyal Philadelphia sports fan.

Mattie Isaac, VP of Human Resources at EatStreet
Mattie Isaac VP of Human Resources

Experienced in building strong cultures at high growth companies, like Seamless, Braintree and Trunk Club (a Nordstrom Company), Mattie lends a refreshing, competitive approach to building and maintaining a powerful, happy EatStreet team. Mattie and team drive our rapid recruitment expansion, bolstered benefits, training programs, and have helped EatStreet evolve as a safe, diverse, professional, and fulfilling work environment. Today, EatStreet continues to be recognized as one of the best places to work in Madison. Mattie graduated with a Masters in Public Administration from the University of Illinois at Chicago, and a Liberal Arts degree from Sarah Lawrence College.