EatStreet adds delivery service with purchase of certain Zoomer assets in 10 U.S. markets
New delivery service will give customers consistent experience from order to doorstep
Madison, Wisconsin – EatStreet will add delivery services in 10 U.S. cities following the acquisition of certain assets of Philadelphia-based food delivery start-up Zoomer.
The purchase, which includes restaurant contracts, strengthens EatStreet’s commitment to provide customers with a holistic and consistent experience from the time they order food via EatStreet’s platforms to the moment it’s delivered to their doorsteps.
“We’re obsessed with ensuring the food-ordering experience is effortless for customers,” said Matt Howard, EatStreet CEO. “We’ve built a customer-driven delivery strategy and bringing on board the talented Zoomer workforce allows us to own the process from the moment of hunger to the time the food arrives.”
The assets from Zoomer give EatStreet the immediate ability to manage food delivery for both high-volume restaurants – many already part of EatStreet’s partner network in 10 markets– and other EatStreet restaurants. Delivery capabilities will begin in Ann Arbor, Champaign, East Lansing, Ithaca, Madison, Milwaukee, Newark, Delaware; New Brunswick, Richmond and Syracuse.
About 1,000 delivery drivers and 200-plus restaurants will join EatStreet effective today. The driver workforce in those 10 markets, will convert from contractors to W-2 employees, allowing them access to benefits and other company perks.
Additionally, about 30 corporate Zoomer employees also will join EatStreet, spanning functional areas from dispatch, operations, in-market leaders and sales. EatStreet will open a Philadelphia-based office for many of these workers.
Having grown exponentially since its launch seven years ago in the dorms of the University of Wisconsin-Madison, EatStreet serves 250-plus markets with access to more than 15,000 restaurants. Last year EatStreet closed its most recent round of funding, securing an additional $15 million and pushing investment to nearly $40 million. Coupled with its consistent growth, the funding has allowed EatStreet to pursue strategic opportunities such as Zoomer in order to accelerate its mission to be the most customer-focused food ordering company in the U.S.
EatStreet is the largest independent online and mobile food ordering service in the U.S. Via its app and website, EatStreet streamlines the process of connecting diners to more than 15,000 restaurants in more than 250 cities nationwide. Founded in 2010, EatStreet is a privately held company with more than 150 employees based in Madison, Wisconsin. For more information, visit eatstreet.com/press.